Hanna Kramarets
CEO & Co-Founder of KOLO
Hanna has more than 10 years of experience in social media marketing and strategic communication, with expertise in community building, content strategy and KPI-driven execution.
Free EmpCo information session
Can We Say That?
What EmpCo means for everyday marketing and communication
7 October 202618:00 CETOnline
Participation is free
More questions rather than answers, right?
EmpCo introduces specific legal requirements, while real communication is rarely as simple as checking a list of “allowed” and “forbidden” words.
From 27 September 2026, the new EmpCo requirements apply in Luxembourg. Marketing, communication and sustainability teams therefore need to look more carefully at the claims they publish.
That is why KOLO is hosting a free EmpCo information session for marketing and communication teams in Luxembourg.
- 1.Can you still call a product sustainable?
- 2.What evidence should support an environmental claim?
- 3.Can you use your own sustainability label?
What will we cover?
During the session, we will look at:
- 1.
what has changed under EmpCo;
- 2.
what the changes mean for everyday marketing and communication;
- 3.
which claims may require closer attention;
- 4.
practical examples of stronger and riskier formulations;
- 5.
questions teams should ask before publishing a claim.
There will also be time for your questions.
About KOLO
KOLO is a Luxembourg-based marketing and communication agency with Société d’Impact Sociétal status.
We help organisations communicate their societal and sustainability-related work with greater clarity, stronger evidence and closer attention to communication and compliance risks.
Speakers
Olena Neskorodiana, MBA
Co-Founder of KOLO
Olena has more than 13 years of experience in PR, communication, CSR and sustainability across international markets, with expertise in stakeholder engagement and message framing.
Register for the free session
- Date
- 7 October 2026
- Time
- 18:00 CET
- Format
- Online
- Language
- English
Frequently asked questions
Yes. Participation is free, but registration is required.
No. We will explain the main changes in clear and practical language.
English.
No. The session provides general information and practical marketing and communication recommendations. It does not constitute legal advice or an individual assessment of your organisation’s claims.
Important disclaimer
This session is provided for general informational and educational purposes. KOLO provides marketing and communication recommendations, not legal advice.
The session does not replace a legal review or a case-specific analysis. Whether a claim is appropriate may depend on its wording, context, presentation, supporting evidence and the specific circumstances in which it is used.