Our Identity
Marketing should do more than sell — it should create meaningful change.
KOLO means "circle" in Ukrainian, reflecting the connections we build between business, government, organizations and people for the positive impact they create.
KOLO was created to redefine what marketing can be: transparent, socially responsible, grounded in real impact, and capable of building trust between businesses, institutions, and communities.
Our Vision
To set a new standard where marketing drives real change and businesses actively contribute to community growth.
Our Mission
KOLO empowers businesses and institutions to achieve success while creating real social impact, making marketing more meaningful and socially responsible.
Our Values
Social Responsibility
We choose work that aligns with KOLO's societal purpose and can contribute to positive social and environmental value. We communicate that contribution proportionately to the evidence available.
Honesty
We communicate with integrity. No exaggerations, no empty promises – only transparency, truth, and respect for the stakeholders our work reaches.
Innovation & Professionalism
Social impact marketing for us isn't a metaphor or a trend – it's a discipline that is rooted in research, creativity, and data. We are driven by continuous learning, thoughtful experimentation, and excellence in execution.
Partnership
We believe in cooperation over competition – work together, share knowledge, and support each other. We build long-term relationships founded on trust, empathy, and shared purpose.
What Defines Us
100% Impact-Share SIS
KOLO is an accredited Société d'Impact Sociétal (SIS) in Luxembourg. 100% of our share capital consists of impact shares. Profits allocated to those shares are used to achieve the company's societal purpose and are reinvested in the activity.
Responsible Impact Communication
We help clients communicate social and environmental contributions accurately and proportionately. We avoid presenting an activity as an outcome, a contribution as sole attribution, or an ambition as an achieved impact.
Evidence Before Claims
Strong communication starts with knowing what can actually be supported. Where evidence is limited, we adapt the wording rather than making the claim stronger than the underlying facts.
Tax-Deductible Cash Donations
As a SIS whose share capital consists of 100% impact shares, KOLO falls within the Luxembourg SIS tax framework that allows qualifying cash donations to be deducted from donors' total net income, subject to the applicable tax rules.