Our Methodology
We use the UN Sustainable Development Goals as a reference point for understanding societal and environmental challenges. The contribution of each project is described according to what the project actually does and what evidence is available.
Four-Dimensional Approach to Sustainability
For KOLO, sustainability means creating long-term value across four interconnected dimensions:
Environmental
campaigns that promote greener practices, innovation, and responsible consumption.
Social
initiatives that strengthen communities, promote inclusion, and improve quality of life.
Educational
projects that raise awareness, share knowledge, and empower future generations.
Cultural
actions that preserve identity, preserve cultural heritage, foster diversity, and connect people through shared values.
How we keep sustainability and social-impact communication credible
We work on projects aligned with KOLO's societal purpose. Before we communicate them, we define what the project is actually doing, what change it aims to contribute to, and what evidence can support that contribution.
1/5
Identify the claim
We identify what the organisation wants to say and where that claim appears: website, social media, campaign, presentation, report, visual, label or partner content.
2/5
Identify the evidence
We look at the information available behind the claim: project documentation, data, reports, participation figures, research, testimonials or other relevant sources.
3/5
Match the claim to the evidence
We distinguish between input, activity, output, outcome and impact. When the evidence supports only an activity or contribution, we say exactly that - without turning it into an outcome or impact claim.
4/5
Improve the wording
We make claims more specific about what happened, who was involved, the timeframe, the organisation's role and the limits of what can reasonably be concluded.
5/5
Build a repeatable process
Where relevant, we help teams define who owns the evidence, who drafts the claim and who reviews communication before publication.
KOLO reviews communication, evidence and wording. If a claim requires legal, scientific, certification or assurance assessment, we recommend review by the relevant specialist.