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Brand and communication strategy

Build a practical communication system that connects your goals, audiences, messages, evidence and channels.

Who this service is for

Choose this service when communication activity is fragmented, teams use different messages, a new programme or offer needs a clear story, or your current strategy no longer reflects the organisation's goals.

How the strategy is built

The scope is adapted to your organisation. The strategic process typically brings together positioning, audiences, message architecture, channel roles, responsible-claims principles, internal governance and a practical roadmap, with a handover your team can use.

Brand & Communication Strategy

What the strategy includes

The scope is adapted to your organisation, but the strategic process typically brings together:

Positioning, value proposition and priority audiences.
Message architecture, proof points and tone of voice.
Channel roles, content priorities and customer or stakeholder journey.
Sustainability and responsible-claims principles.
Internal governance, approval processes and decision responsibilities.
KPIs and a practical implementation roadmap.

What you may receive:

A strategic communications playbook.
Clear positioning and audience priorities.
Core messages and supporting evidence.
A channel and content framework.
An implementation roadmap and team alignment session;
A presentation deck.

We provide the strategic direction, tools and handover needed to your team to enhance your capacities to deliver consistently.

Let's build your strategy

How this connects to KOLO's work

Design sits between audit and delivery. It can follow a communication audit, or start from an already clear brief. KOLO provides direction, tools and handover so your team can communicate more consistently — including on impact and sustainability claims.

Our methodology About KOLO Resources

Questions organisations often ask

What do we receive at the end of the strategy work?

Depending on scope, you may receive a strategic communications playbook, positioning and audience priorities, core messages and proof points, a channel and content framework, an implementation roadmap and a presentation deck.

Does KOLO also implement the strategy?

This service provides the strategic direction, tools and handover your team needs to deliver more consistently. Training and workshops are available separately when the team needs shared standards and practice.

Can the strategy include sustainability claims?

Yes, where relevant. The process typically includes sustainability and responsible-claims principles so communication stays credible and aligned with the organisation's evidence.

Other KOLO services

Communication audit
Understand what is working, where confusion or risk may arise, and what to improve first.
Communication training and workshops
Give your team the knowledge, tools and shared standards to communicate with greater confidence and independence.

Not sure where to start?

Tell us what you are trying to improve. We will help you identify the most relevant starting point for your organisation.